How to get people to open your emails is a question I’m asked a lot. Keeping an email out of spam and getting the recipients attention requires just a few key things. Find out how to get your emails opened here.

Business values - they are really important when we think about ethical marketing. They play a big part in your messaging and how you showcase yourself as authentically you.

Content marketing and AI (Chat GPT) - is it a match made in heaven, or should you be wary? I share my opinion of the good, the bad and the ugly. Spoiler alert - I don’t think there is an answer…yet

Bro Marketing - a term that’s been around for a while now. But anyone new coming into the online space might be unaware. So what is Bro Marketing (and why should you care?)

Not only is starting a blog a big ask, keeping a blog going is an even bigger one. Having a blog on your website in my opinion is fundamental to your content marketing. There are many benefits to having a blog.

This guide is going to give you an idea of how often you should blog and the pros and cons involved.

Content marketing definitions. There might be a lot of content marketing definitions that you aren’t aware of. This blog will help to demystify marketing definitions and help you understand why they are important to your business.

If you have an email list – I’m betting the chances are you’ve never cleaned it? Not properly anyway.

So why is this important? I mean we’ve got enough to do already right? Well I’m going to tell you exactly why you MUST clean your list, and do it regularly at that.

People usually fall into one of two camps. They write blogs but don’t really know why they need them. Or they write a blog now and again in the hope that it actually does something. You might be the person that writes blogs regularly and is super clear on your content and you make full use of them! If that’s you, amazing!

5 easy ways to generate content for social media with this blog on content creation ideas for any business. Creating content is an ongoing challenge for most businesses and we know that we need to create content to engage and connect with our audience.