Results From my Work
Due to the confidential nature of my job, often working as a ghostwriter for clients, I’m not always able to share work publically or add specific details or links to work
Blog and Website Copy
My client was looking for an increased presence on Google throughout the UK as although she was ranking quite high locally her audience had a far bigger reach. We knew there was an opportunity to get more traffic to her website and increase her sales. After we carried out some research, keyword consideration, tweaking her website copy and adding regular blogs her Google rankings online for a number of keywords improved significantly resulting in a noticeable increase of 100% in visits from Google Searches and in turn an increase in sales.
Book Campaign
I was entrusted with creating a strategic campaign designed to pre-sell a dog training book, with the objective of securing a position on the Sunday Times Bestseller chart. I developed, wrote, and implemented an email and social media campaign and sales page, together with affiliate collaborations. I worked with the publishers, briefed the designers, signed off all the design work and created all the copy.
The book secured the No.3 position on the Sunday Times Bestsellers chart within the first week of its release.
As impressive as this sounds, it’s also important to remember that these are not typical results and the client already had a large dedicated and engaged audience.
Number 3 Bestseller
Blogging for Authority
My client didn’t have any blogs on her website and as a dog trainer this was vital in showing not only authority and expertise in her area, but a place for potential clients to go and obtain free information. We know that the majority of people searching online are looking for solutions before they look for one to one support so we came up with a series of blogs to cover most dog training struggles. These also highlighted how she operated differently to most dog trainers giving her audience even more reason to try out her services.
Sales Page Copy Review & Edit
My client, a therapist, had run her program previously but felt her copy needed a review. It required more of her unique solutions so that people were very clear about why her program was different. We spent some time talking it through and uncovered some information at the crux of her client’s transformations that wasn’t necessarily being highlighted in her copy. Using the new copy she had already written, combined with the structure I brought in and this new angle on the program, I re wrote the sales page copy. The client was extremely happy with the outcome. This is what she had to say:
“I recently had the pleasure of working with Sam Milburn on creating my sales page, and I couldn't be more thrilled with the outcome. From start to finish, Sam made the entire process incredibly easy and enjoyable. What stood out the most was how she really took the time to listen to my vision. She didn't just take notes; she captured the essence of who I am and what my work represents.
Sam's approach was thorough and thoughtful. She conducted an insightful interview, which allowed her to fully understand my passion and the unique language I use to communicate with my audience. This attention to detail resulted in a sales page that feels authentically "me." It's clear, engaging, and truly resonates with the heart of my work.
I love how seamlessly she integrated my vision with her expertise, creating a final product that exceeded my expectations. I cannot recommend Sam and her services highly enough for anyone looking to create a compelling and personalised sales page. She is a true professional who has a gift for bringing your ideas to life.!
Educational Blogs
My client, a coach, needed a blog series creating as foundational content pieces for her audience. These were very specific educational resources that were specifically aimed at a neurodivergent audience. Here’s what she had to say about the experince.
“I knew Sam was the right person because of her focus on ethical marketing and she avoids those annoying, spammy tactics (plus her Insta is super funny!). Sam shared lots of great ideas and suggested things I hadn’t even thought about. Plus, she provided detailed analytics that helped me figure out the best direction to take. Her empathetic, inclusive, and ethical approach really stood out - what you see is what you get, and I love that about her. I highly recommend Sam to anyone needing marketing support!”