Sales Pages

Are you a coach, therapist or passionate entrepreneur making waves in the online world selling courses or programs?

Amazing. That means you’ve landed in the right place. Welcome!

I’m Sam, a professional digital marketing expert with 6 figure launch experience ready to help.

Succinct, Sincere and Structured Sales Copy for your Programmes, Memberships and Courses*

WHO IS THIS SERVICE FOR?

If you’ve not used sales page copywriting services before, here are some key reasons why now could be the time to invest.

You’re selling programmes, courses or memberships that require expert converting copy.

You have a sales page which has done well in the past but is now struggling to convert and you’re not sure why.

You struggle to turn your words into content. Or you might have the opposite problem of having so many words you worry your copy isn’t succinct or structured enough. Perhaps you feel your content isn’t hitting the right spot with your audience and you can’t work out why.

You’re a coach, therapist, trainer or changemaker who is clear on who their audience is and how their programme solves a problem. You have your programme fully mapped out and (ideally) you’ve already done a test run so you’ve got testimonials and feedback.

My process is designed to intuitively extract everything I need to know about you during a face-to-face call, whether online or in person. I dive into your audience, your program, your words, and your energy.

I spend time identifying things you might not have considered important for your audience. This reveals some incredible insights not only for the sales page but also for you!

My priority is to ensure your content sounds like you. I’m not re-creating anything new - I’m taking what’s already there, sometimes locked away, and transferring that into physical form so it’s structured and easy to understand.

Your audience will know if this is the right path for them.

All questions will be answered, and any fears or doubts will be gone. There are no hard-sell tactics – this is about making sure your copy is clear and showcasing the incredible transformations possible when working with you.

HOW I WORK

 Your Sales Page will cover:

  • Your audience’s struggles and your solution

  • Why you are unique and why your service is the right one for them, including your bespoke way of doing things/frameworks

  • Who this program is for

  • Why the program might not be for them right now

  • Everyday worries they might be facing around doing the program and how you’ll cover them

  • Detailed features of the program, including a section for a standout feature if relevant

  • The transformations they will feel and see from those features

  • Suitable testimonials/excerpts chosen from your testimonial bank

  • FAQs

WHAT MY CLIENTS SAY

“I knew Sam was the right person because of her focus on ethical marketing and she avoids those annoying, spammy tactics.”

Victoria Tretis - Work Coach

“What stood out the most was how she really took the time to listen to my vision. She didn't just take notes; she captured the essence of who I am and what my work represents.”

Hayley Perkins - Therapist

“Sam is a very passionate and professional individual who takes immense pride in her work and clients. She will go above and beyond to deliver what is ethically right for you and your business.”

Shaz Ahmed - Barber

The Copywriting Process

(click on the arrow for the full description of each step)

  • Before I begin, I schedule a call over zoom to have a chat with you about your program, your audience and you. Unlike many copywriters who ask their client to fill in a number of forms, I know that the majority of my clients can’t stand forms – me neither! I also find that talking is far more effective than form filling as I’ll ask questions in a way that helps you to open up more naturally. This helps me to get your words out in a more authentic way and often highlights parts of your program, or insights into your audience, you’ve never explored in depth before. I record the call to refer back to if I need to (you can also have a copy for future reference). This call can lead to some exciting lightbulb moments.

  • I’ll look at other similar program creators and using my marketing perspective I'll refine your messaging further. Taking on board current testimonials and feedback you've had from the program I'll be ready to start drafting your sales page. I may come back to you at this point with further question or to clarify language.

  • The sales page draft is created in a google document with accompanying notes to explain the purpose of each section. I'll also add helpful design directions for your website designer to ensure the copy stands out where needed. All of the work prior to this will hopefully mean edits are minimal but there may be parts that you'd like tweaking or language adjusting.

  • Any further edits you've requested are made and at this point, you'll sign the sales page off once you're happy with the changes ready to pass to your web designer.

Pricing

  • Low-cost courses/memberships

    Copy starts from £450

  • Programmes and courses above 1K

    Copy starts from £750

  • Landing page design

    Quoted per project. Starting point -same as copy fee.

  • 7 Email sales sequence

    Copy starts from £600

  • Adverts and variations

    Quoted per projec

ABOUT ME

I’m Sam (she/her) a 42-year-old neurodivergent female living with my 2 dogs, 2 cats, 3 guinea pigs, teenage son, and husband.

I’ve been studying marketing for several years and have worked in some hugely successful businesses both on and offline, behind the scenes as a marketing lead, on huge campaigns reaching hundreds of thousands of people.

When it comes to sales copy, my greatest skill is listening between the lines and turning your messaging into succinct and effective copy that’s emotionally connecting. The trouble with this online space we’re in is that you’re encouraged to dig deep into pain points and create a lot of FOMO. You’re encouraged to make the person feel as though their life could end badly unless they take action and work with you.

I’m not in the market of doing that. I want my work to have a positive effect on people in this world by helping business owners (like you) who are creating life-changing transformations for their clients.

So if that all sounds a ‘bit good’ then book a call and I can tell you more.

FAQs

  • From the Deep Dive call to the final edit 3-4 weeks.

    Week 1 - Deep Dive Call

    Week 2 - Research and Refinement

    Week 3 - First Draft Submitted (7 days for you to review)

    Week 4 - Final Edit Submitted

  • I take 50% of the fee up front to secure your project and then the remaining 50% is due on submission of the final edit.

  • My scheudle varies month to month so please try to book in aaround 8 weeks before your launch. For last minute availability just drop me a message and I'll do what I can to help.

  • I do yes! Please see my prices above or I can provide a quote at the time of booking your sales page once I have a better idea of your project and how many emails you need for your launch period.

  • You can view some of the copy I've created over on my portfolio page. Unfortunately I can't share all of my previous work due to confidentiality agreements. I have created copy for sales pages and email campaigns for 6 figure launches and a book campaign that led to a number 3 Sunday Times bestseller. I have a degree equivalent Level 6 diploma in digital marketing with the Chartered Institute in Marketing (the graduation ceremony was at Westminster in London). I've also been copywriting for several years, marketing manager at a law firm, a global online training business, and worked with online coaches and therapists. If you have any other questions about my approach then feel free to book a call for a no obligation chat.

  • If you're in the early stages of your business I appreciate this service might not quite be for you just yet. I do have a marketing membership coming soon teaching you to DIY your marketing. Sign up to the wait list here.

    I do also offer a small number of discounted spots for businesses that are fairly new and from marginalised groups so please get in touch if you feel this applies to you.